I'm here to learn, understand and solve problems by listening, enabling, and uniting teams. Whether it's interaction, service, or people, my goal is to make things better for everyone.

I started as a Junior UX Researcher and my focus was largely website transformation projects, delving into work such as Information Architecture & Navigation, Language & Content, and UI. HCD and User-Centered Design (UCD) was all the rage back then. It was all about engaging with users, understanding their needs, and designing websites & apps that met their needs. But at its core, it was about people – customers.

As I evolved, my work encompassed a broader perspective, one that looked beyond the interface and delved into the organisation itself. I began exploring how teams were structured to support the customer experience, transitioning into service design. This work was heavily research-oriented, focused on the inner workings of organisations, internal teams, and processes, while exploring how orchestrating these parts could impact a service interaction. Still, it remained centered on people - customers and staff.

Then came the UI design era, I found myself immersed in the intricacies of pixel-perfect craftsmanship. I discovered innovative ways to elevate design standards and streamline the management and creation of interfaces. It was about efficiency not only for designers but also for the teams who relied on this content – designers, developers, and yes, still about people.

Over the past 5 or 6 years, I've synthesised these experiences to improve things for the people who use our product or service and the people behind the scenes. I’ve re-shaped thinking, lead strategic initiatives and made people happier.